Sadu · سدو · Tourism intelligence
See your whole destination, and decide what comes next.
Sadu (سدو, the traditional weaving of the Gulf) weaves visitor, hotel, event, market and heritage data into one live picture for tourism and culture leaders. Ask a strategic question and get an answer from your own data, test a scenario before you commit, and let AI agents prepare the follow-up actions for a person to approve.
- One live picture of the destination
- Scenario lab before every big decision
- AI actions approved by people
Sadu · Destination twin
LiveVisitors today
84,200
Hotel occupancy
88%
Areas over target
2
- Area A-3 · waterfrontFootfall 22,100 · below weekday targetBelow
- Area A-7 · island resortsOccupancy 95% · event build-upTight
- Market M-04 · source marketOvernight stays +18% year on yearGrowing
Authorized vendor to
- Ministry of Finance
- Ministry of Interior
- DGE Abu Dhabi
- Etihad Aviation
- EDGE Group
Delivered for
- Hindustan Unilever
- Nokia
- Linde
- USA Today
- JSL
Procurement-ready
- Abu Dhabi Government Procurement Gate
- UAE Ministry of Finance, federal procurement
- Registered ADNOC vendor
- National ICV certificate
Product tour
See Sadu at work
Screens from Sadu, shown with sample data for a destination.
The destination, live
Visitors, hotels, events and transport on one map, updated through the day.
Plan before the big weekend
Test events, airline routes and marketing pushes against capacity before they happen.
From insight to action
Agents prepare the follow-up actions, and a person approves them.
Why it matters
Tourism decisions made on last quarter’s numbers
Visitor, hotel, event and licensing data sit with different teams and partners, so leaders see the destination late and in pieces.
Reports that arrive too late
Monthly decks describe what already happened, when the decision window has passed.
Events judged on instinct
Bidding for an event or a conference rarely has a clear forecast of visitors, hotel demand and impact.
Heritage knowledge locked away
Archives and research are hard to search, so cultural context rarely reaches planning.
What Sadu does
From live demand to approved action
Destination twin
Footfall, occupancy and capacity by area and attraction, live, with alerts when a place runs above or below target.
Executive AI
Ask strategic questions in Arabic or English, such as which events lifted overnight stays most, and get sourced answers.
Scenario lab
Simulate a new source market, an event or a capacity change and see the effect on hotels, roads and attractions.
Visitor and market intelligence
Visitor segments, journeys and seasonality by source market, with the markets that are growing fastest.
Events and MICE
Evaluate event and conference opportunities against visitor, hotel and economic impact before you bid.
Hospitality intelligence
Hotel occupancy and performance by area, with early warning when capacity will run tight.
Regulation and licensing
Licensing, classification, holiday homes and event permits in the same view as demand.
Culture and heritage knowledge
Search archives, collections and research by meaning, and bring cultural context into planning.
Actions and approvals
AI agents draft overflow plans, offers and briefs; nothing goes out until the right person approves it.
How it works
From connected data to a daily brief
- 01
Connect
Link hotel statistics, licensing, ticketing, events and market data from your systems and partners.
- 02
See
The overview, destination twin and alerts show what is happening now and what is coming.
- 03
Test
Run scenarios in the lab and ask the executive AI before committing budget or capacity.
- 04
Act
Approve the actions agents prepare, and track outcomes in reports and the daily brief.
Who it’s for
Built for those who shape a destination
Tourism authorities
Departments and ministries responsible for visitors, hotels, events and tourism strategy.
Culture and heritage bodies
Organisations that manage museums, sites, collections and cultural programmes.
Destination and event teams
Destination marketing, convention bureaus and event teams that plan and bid.
Licensing
License Sadu on your servers or in the cloud
Sadu is sold as a software licence, not a one-off project. You choose where it runs; the product, updates and support are the same.
On-premise licence
Runs on your servers
Install Sadu in your data center, in your private cloud tenant or on an isolated network with no internet connection.
- Annual licence, priced by the number of users and connected data sources
- Your data never leaves your network
- Installation, training and updates included
- Support with agreed response times
Cloud subscription
Hosted for you
We run Sadu for you in a UAE data center, or in a cloud region in your country, ready in days.
- Monthly or annual subscription, priced by the number of users and connected data sources
- Hosting, backups and monitoring included
- Updates applied for you
- Single sign-on and role-based access
The price depends on the number of users and connected data sources and the support level. We reply within one business day and send a written quote after a short scoping call.
Track record
Trusted by UAE government entities and global brands.
Authorized vendor to five UAE government entities, with projects delivered for Hindustan Unilever, USA Today, Nokia and Linde.
- Startups and enterprises served by our engineering teams
- 150+
- Startups and enterprises served by our engineering teams
- Average rating on Clutch, Trustpilot and Glassdoor
- 4.9/5
- Average rating on Clutch, Trustpilot and Glassdoor
- Client satisfaction rate
- 98%
- Client satisfaction rate
- UAE government entities we are an authorized vendor to
- 5
- UAE government entities we are an authorized vendor to
Hear it from our clients
Client testimonial
E-commerceClient testimonial
HealthcareClient testimonial
E-commerceClient testimonial
E-commerce
Security
Governed AI for public data
Personal data protected
Personal data is tokenised when it arrives and never shown in AI answers.
Least privilege
Each role sees only the sections and data it needs.
People approve actions
Agents prepare; leaders approve. Every action and answer is logged.
Encrypted in the UAE
Encryption in transit and at rest with keys held in the UAE, on your servers or a UAE cloud.
Book a demo
See Sadu run a destination morning brief
We walk your team through a sample destination: the live twin, an executive AI question, a scenario for a major event and an action ready for approval, in Arabic or English.
- A live demo, not slides
- Mapped to your data sources
- Under NDA if you need one
4.9/5 average rating · 98% client satisfaction · 150+ clients served
FAQ
Tourism intelligence questions, answered
What is Sadu?
Sadu is a culture and tourism intelligence platform. It combines visitor, hotel, event, market, licensing and heritage data into a live picture of a destination, with a scenario lab, an executive AI and agents that prepare actions for approval.
Which data does it use?
The data you connect, such as hotel statistics, tourism licensing, event ticketing, attraction footfall and market data from partners. Each source keeps its owner and permissions.
Can it forecast the impact of an event?
Yes. The scenario lab and events module estimate visitors, hotel demand and pressure on roads and attractions for an event or a new source market, before you bid or commit.
Does the AI act on its own?
No. Agents draft plans, offers and briefs, but nothing is sent or published until the responsible person approves it, and every step is logged.
How is personal data handled?
Personal data is tokenised at ingestion and never appears in AI answers, access is limited by role, and data is encrypted with keys held in the UAE.
Does it work in Arabic?
Yes. Screens, reports, the daily brief and the executive AI work in Arabic and English.
How is Sadu licensed?
As an annual on-premise licence installed on your servers, private cloud or an isolated network, or as a monthly or annual cloud subscription that we host in a UAE data center or a cloud region in your country. Both include updates and support.